Emirates has launched an advertising campaign "See you in Dubai"

Dubai

The airline Emirates, together with the Department of Tourism and Commerce Marketing Dubai (DTCM) has launched a global campaign dedicated to opportunities in Dubai. "See you in Dubai 'will be one of the most ambitious campaigns Emirates, which costs 20 million US dollars. It was developed in partnership with the DTCM and is aimed at audiences around the world, especially in Europe, as well as Asia, Africa, Latin America and the Middle East.

  "Dubai - a global hub, which in itself is also an international trend. From the standpoint of the Emirates this city is our unique distinguishing feature. Our mission has always been to connect Dubai with the world and the world through Dubai, - said His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates.

According to him, last year in Dubai was visited by 11millions more tourists. "And our goal is to continue the growth of this indicator, continuously improving every aspect of the fact that Dubai offers. We are confident that our new campaign will help to increase interest in Dubai among even more visitors from all over the world "- said His Highness Sheikh Ahmed bin Saeed Al Maktoum.

The campaign will take place in the form of print and outdoor advertising, as well as radio and television and talks about familiar and unknown possibilities that Dubai offers. Most tourists are already familiar with such sights of Dubai as the hotel Burj Al Arab, Burj Khalifa and the largest mall in the world Dubai Mall, but the emirate offers many other attractions ranging from all sorts of excursions and activities in the wilderness, beautiful beaches and water programs to cultural and gastronomic events.

The campaign also aims to demonstrate the harmonious blend of tradition and modernity in Dubai. For example, guests can enjoy fresh, freshly caught fish, a simple lunch at a fisherman's hut on the background of the magnificent Burj Al Arab - the unusual contrast between the first-class resort and the simplest lunch, which can be found in any of the former Dubai's beaches. Another example of an unusual union of opposites: the traditional walk to the Arabic dhow boat on luxurious and ultra-modern Dubai Marina. Today, some of these boats serve many trade routes of Dubai, for example, India, Iran, Muscat and Bahrain.